AI films & commercials
Character-led stories, cinematic product films and brand worlds. Creative direction, storyboards and AI production brought together with professional editing and sound.
Brand filmsProduct storiesCharacter-led content
ROCCA / INDEPENDENT CREATIVE PRODUCTIONUS based. Working worldwide.
A good idea.
A whole
new world.
AI films, commercials and social creative.
From the first concept to the final cut.
Creative direction. Complete production.
For brands and agencies, wherever you are.
For brands and agencies, wherever you are.
03 / EDITING
Made for social.
Made for social.
DIFFERENT WORLDS. ONE CLEAR IDEA.
10+ years in photography & filmTop Rated Plus on Upwork5.0 / 39 reviews on UpworkFixed scope · Async collaboration
Selected brand collaborations
Production, editing and visual content.
Direct projects and collaborations, with the role shown below.
Agency collaborationUGC Factory
UGC ad editing & localisation · English + Spanish
01 / Selected workDifferent worlds.
Different worlds.
One clear idea.
Brand worlds, character-led stories and real-footage edits. Explore the finished piece and the thinking behind it.
No projects match these filters.
Studio exploration / Work in development
Somewhere to Stay
An original concept exploring character, light and a product with a role in the story. A look inside the visual development process.
02 / CapabilitiesThe idea.
The idea.
The craft.
The whole film.
A production partner for brands and agencies that want thoughtful creative and a finished video, without managing every step.
Creative for paid social
Ads built around a clear angle. UGC-style videos, strong opening hooks and variations that give your team more creative to test.
UGC-style adsHooks & cutdownsOngoing production
Editing & finishing
Turn existing footage into a focused story. Editing, voiceover, captions, music and sound design, with versions ready for the platforms you use. Agency experience includes UGC Factory, editing and adapting UGC ads in English and Spanish.
Video editingSound & captionsMulti-format delivery
A single launch.
Or the next chapter.
One project with a clear finish line.
Or an ongoing partnership that gets to know your brand.
A commercial.
Built around your brand.
A complete production for a product launch or campaign, with a clear brief, scope and delivery.
- One 30-second commercial, with other durations quoted separately
- Creative direction, script and storyboard
- Visual references approved before AI production
- AI production, editing and sound design
- Voiceover, captions and delivery formats agreed in the quote
- 1–2 revision rounds within the approved direction, confirmed in the quote
Fixed project quote.
Based on the concept, scene complexity and final deliverables.
Your AI production
partner.
A reserved production rhythm for ongoing campaigns. Clear priorities, consistent direction and a scope agreed each month.
- A defined monthly production scope and delivery calendar
- Concept development or execution from your approved scripts
- AI scenes, complete ads, hooks and cutdowns
- Editing and finishing alongside your existing team
- Deliverable counts, formats and revision rounds agreed upfront
- White-label delivery available, with written briefs and timecoded feedback
Fixed monthly quote.
Based on production volume, complexity and the stages you need.
Need a different scope? Editing-only projects, longer films and ongoing production for brands are also available. Send your brief for a tailored quote.Discuss your project
03 / THE PRODUCTION SYSTEMSee the direction.
See the direction.
Before it moves.
Written briefs. Visual approvals. Timecoded feedback.
A clear view of the work at every stage, without a calendar full of calls.
ROCCA / FROM BRIEF TO DELIVERY01 — 06
Built around your brief. Reviewed together.Schedule agreed before production
04 / Client feedbackThe work matters.
View work history on UpworkThe work matters.
So does the experience.
★★★★★
“Juan knew how to seamlessly merge my content with some AI video enhancement, and I am very satisfied with the results!”
Excerpt from a client review on Upwork · March 2026
★★★★★
“I had the pleasure of working with Juan on an AI avatar project and am over-the-moon with the outcome.”
Excerpt from a client review on Upwork · January 2026
★★★★★
“Juan helped me use AI tools to make marketing videos. He was very receptive to feedback and ensuring we got a product we were both happy with.”
Excerpt from a client review on Upwork · March 2026
More client feedback
★★★★★
“Juan, delivered as promised. Easy to work with and great quality deliverables.”
Client review on Upwork · May 2026
★★★★★
“My AI video came out better than I ever could have expected.”
Excerpt from a client review on Upwork · April 2026
★★★★★
“Juan is a talented AI videographer! Great to work with!”
Client review on Upwork · April 2026
A filmmaking foundation.
A new way to create.
A new way to create.
Rocca brings more than a decade of photography, television camera work and professional editing to AI film production. That experience shapes the decisions behind every frame: composition, lighting, performance, continuity and rhythm.
From commercials and brand stories to educational films and ongoing social campaigns, the studio handles creative direction through final delivery. AI production is combined with hands-on editing, voice, captions and sound, or integrated into footage you already have.
Based in Pennsylvania, working worldwide in English and Spanish. Collaboration stays clear through written briefs, visual approvals and timecoded feedback, with a fixed scope agreed before production.
Television & camera
Camera work at ARTEAR — Canal 13, TN and Magazine.
2014–2018
Content & communication
Photography, video and editing for the Government of Buenos Aires City.
2021–2023
A few practical detailsBefore
Before
we begin.
Can you handle the complete production?
Yes. A project can include concept development, script, visual direction, storyboards, AI production, editing, voiceover, captions and sound. The quote defines exactly which stages and deliverables are included.
Can you work with existing footage or a finished script?
Yes. Production can start from a brief, script, reference, raw footage or an existing edit. Editing-only and finishing projects are available too.
How does collaboration work without calls?
Through written briefs, shared references and timecoded video feedback. For productions with multiple scenes, characters or products, key visual decisions are reviewed before animation.
How are pricing and revisions handled?
Projects use a fixed scope and quote. Deliverables, revision rounds, formats and timing are agreed before production. New concepts or changes outside that scope are quoted separately.
Can we work together every month?
Yes. Monthly production is planned around the types of creative you need, the review schedule and an agreed production capacity. New concepts, hooks and adaptations are defined separately so the deliverables stay clear.
How do you keep characters and products consistent?
Reference images establish the character, wardrobe, product and setting before animation. Frames and shots are reviewed for identity, physical continuity and brand details. The production plan is adjusted around what can be reproduced reliably; complex scenes may need additional work.
How is commercial usage handled?
The intended channels, markets and usage are discussed before production and included in the agreed scope. Music, voices, supplied brand materials and other third-party assets may carry separate licensing conditions. Those details depend on the assets selected for the project.
What is the turnaround time?
Timing depends on the concept, number of scenes, source material and versions. A schedule is proposed with the scope, including the feedback stages needed to reach final delivery.
What are
you imagining?
Share the idea, the audience and what you need to make. The next step is a recommended direction and a fixed scope.
One-off projects & ongoing monthly production.
Written briefs. Async collaboration.