E4L / Puppy
An expressive puppy character carries a product story in a vertical social format.
The brief
Translate a pet-supplement advertising brief into an accessible, character-led social video.
The approach
The animation combines a stylised puppy, visual explanation and captions. Product presentation was refined through feedback, including the container shape and how the powder was handled.
The contribution
AI-generated advertising production and editing from the campaign brief, followed by visual revisions.
The deliverable
A finished vertical advertisement with character animation, product presentation and captions.