SUL Local / How to Market
An information-led explainer designed around a clear sequence of ideas.
The brief
Present a B2B marketing topic through a video that connects spoken explanation with on-screen information.
The approach
The piece uses branded title cards, diagrams and interface-led visuals. Editing structures the information around the explanation rather than using imagery only for atmosphere.
The contribution
Video production and editing within the SUL Local collaboration.
The deliverable
A landscape explainer within a broader relationship that also included sales, support and mock-podcast videos.