An influencer becomes the product
A satirical trailer: selling products becomes selling a person, then an idea.
The brief
Build an original mockumentary around an influencer whose identity gradually becomes the thing being sold.
The approach
The story escalates from familiar product placement to a more abstract commercial persona. A recurring protagonist connects interviews, travel and staged brand moments.
The contribution
Original concept development, AI image and video direction, shot iteration and trailer editing.
The deliverable
A 2:20 independent trailer. Studio work, developed without a client commission.